So this is the latest Absolut Vodka's ad created by TBWA\Chiat\Day New York.
6 different location, 6 large scale awesome installations, delivering the message of “DOING THINGS DIFFERENTLY LEADS TO SOMETHING EXCEPTIONAL".
Well, the ad is exceptional. And I absolutely love the installations. :) And if I were a drinker, I'd definitely drink Absolut Vodka as an appreciation of the cool and highly artistic ad campaign. Too bad I'm not. :D
Project name : Anthem
Copywriter : Alisa Wixom
Art director : Thiago Zanato
Production company : MJZ
Director : Rupert Sanders
Editor : Neil Smith
via http://www.campaignlive.co.uk/ and fubiz.net